Digital distribution firm Bandcamp says that digital albums are outselling individual tracks by two to one on its platform, with 66% of all paid downloads being full albums. That compares to just 6% of paid downloads tracked by Nielsen SoundScan from the usual retailers. So why is Bandcamp doing so well with albums? It cites four reasons: it deals with mainly indie artists, whose fans are more interested in albums; potential buyers can listen to full albums before deciding whether to buy, not 30-second clips; lots of its albums are priced at $5; and it’s got a more album-focused design than iTunes and other stores.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *