UK broadcaster the BBC has announced that Lady GaGa’s set was the most popular on its Glastonbury Festival website, attracting 1.3 million requests from users. Which at least means those 67 costume changes didn’t go unrewarded.Lily Allen was second with 762,000 requests, followed by Blur with 538,000. During last year’s festival, the top artist Jay-Z only got 119,000 requests, so the Beeb has stepped things up this time round.The website peaked at 229,000 daily unique users on 27 June this year, but the real hit was on digital TV, where more than 6.1 million people used red-button functionality to watch Glasto on-demand. The festival has become a key annual interactive event for the BBC, as high-profile as Wimbledon.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…