Michael Grade, the outgoing boss of UK broadcaster ITV, has criticised YouTube over its dealings with ITV during this year’s Britain’s Got Talent show – and specifically the global popularity of contestant Susan Boyle. “In the UK, our advertising was sold out on ITV.com, we did okay. YouTube I think lost a lot of money, because it costs money to serve video streaming. The offer they made to us was derisory so we didn’t take it.” Grade says ITV is keen to move to a micropayments model where people pay 25p or 50p to watch popular clips. We suspect it’ll need to find a super-accessible payment method before trying this on popular series like BGT though.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…