How to turn MySpace’s fortunes around? Rupert Murdoch has given his opinion, saying that the site needs to be refocused as an “entertainment portal” where “people are looking for common interests”. Which sounds a bit woolly, presumably deliberately so while the site’s new team of executives plot exactly what that means and how to carry it out. One thing has been announced though: MySpace has outsourced its international advertising operations to fellow News Corp subsidiary Fox International Channels in Argentina, Brazil, Spain, Italy, Poland, Mexico and Turkey. It’s part of new CEO Owen Van Natta’s drive to cut costs and improve efficiencies within MySpace.

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