We7 has announced a partnership with promotions firm Kilimanjaro around metal festival Sonisphere. Playlists of acts playing the festival will be updated on both We7 and the Sonisphere sites, while there’s a contest on We7 for fans to win tickets to the festival by creating the most popular metal playlist. It’s the latest such partnership for We7, which last week announced that it’s reaching one million users through partnerships with the likes of The Guardian, The Sun and the NME (and a million more through its own site).

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