US PR firm VSC Consulting has launched a new service called AppLaunchPR, which aims to get iPhone and mobile apps off to the best possible start in life. That means traditional PR stuff like press releases and launch events, but also product development feedback, focus groups, market research and social media stuff. Although targeted more at iPhone games firms than music, it may be of use to music apps looking to make a splash on the App Store, and the app stores of other handset makers.

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