There’s a lot of buzz around downloadable mobile applications at the moment, fuelled by the success of Apple’s App Store. However, Google thinks differently, with its engineering VP Vic Gundotra telling a conference last week that “We believe the web has won and over the next several years, the browser, for economic reasons almost, will become the platform that matters and certainly that’s where Google is investing.” The implication for music is this: while many streaming music services are launching iPhone and mobile apps, as mobile browsers include, they may prefer to shift back to a browser-based model to avoid having to port their apps to hundreds of different smartphones.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…