Google has taken the unusual step of publishing a blog post hitting back at what it says are “the top five myths about YouTube”, including accusations that it’s just about UGC videos, and that the quality is poor-quality and grainy. But the points about its finances are most interesting. “We are at a point where growth is definitely good for our bottom line, not bad,” says the post, while claiming that people estimating YouTube’s costs based on standard industry pricing are inaccurate, because its infrastructure is built from scratch. It also says the claim that YouTube only monetises 3-5% of the site is “old and wrong, and continues to raise much speculation. In our view, the percentage is far less important than the total number of monetised views…”

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