A Communicatiosn Industry Forecast report from investment firm Veronis Suhler Stevenson comes to an interesting conclusion: “For the first time, consumers spent more time with media they paid for, like books or cable television, than with primarily ad-supported media, like newspapers and magazines.” That’s time rather than money, but it represents a fascinating shift. We wouldn’t go so far as to say it discredits the ad-supported model itself, but the idea that people see entertainment they’ve paid for as less disposable and/or more worth spending time with is gaining currency.

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