UK music streaming service We7 has partnered with Ents24, a digital retailer for concert tickets, for its new online Tours section.We7 users browsing artists can now see when and where they will be playing next and click through to Ents24 to buy tickets. In return, We7 will host music on the Ents24 website, much the same way it does now for NME, Guardian, The Sun and, more recently, GQ.com.We7 has been on the march to become the primary MP3 platform for online consumer publications since officially launching in December 2008, but this deal will see them expanding their own web offer to take in the live sector for the first time. And there are plans afoot to follow this up with an online merchandise section soon, although the details are still vague.
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