Universal Music Group has announced a “music monitoring and information” deal with BigChampagne, which will involve the latter providing the major label with analysis of songs and listening patterns from music fans on social networks and online music services.”As we continue to expand our services to our artists and partner labels, it’s important to utilize the best research tools available especially when it comes to the proliferation of music discovery and consumption on the web,” says Universal Music Group Distribution boss Jim Urie.It’s not an entirely new relationship: BigChampagne CEO Eric Garland says UMG has been working with his company for nearly ten years. However, it’s a big win for the company, which recently launched its new analytics dashboard, which lets industry customers track consumer habits.This is all part of the current industry hunger for data on its consumers, and particularly their behaviour online. BigChampagne is just one of the companies battling to slice and dice this data, so signing a long-term deal with the largest major is an encouraging sign for Garland’s team.

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