MySpace has confirmed a deal to buy social music service iLike – all those rumours earlier in the week were correct, it seems. No price has yet been announced, although the figure of $20 million has been floating about in the last few days.iLike’s executive team will remain in place, including CEO Ali Partovi, president Hadi Partovi and CTO Nat Brown. The official announcement suggests that “iLike users and the artist community should expect the iLike experience to be unaffected by the acquisition”. It’ll be interesting to see what Facebook makes of that, given the popularity of iLike’s Facebook app.MySpace CEO Owen Van Natta has blogged about the deal already, saying that “One of the great things about MySpace is that its openness enables discovery – we’re going to take that strategy one step forward by also allowing users to experience content on the distributed Web.”Van Natta also confirmed that the acquisition is very much a MySpace thing, NOT a MySpace Music thing.”What the iLike team has done with music is applicable to all of the areas that are important to MySpace users today such as entertainment, video, and games. Because we view the opportunities of this acquisition beyond the music category, MySpace Inc. will be making this acquisition separate and apart from MySpace Music.”As we said earlier this week, we think iLike could be a strong acquisition for MySpace, as it seeks to regain its mojo in the battle with Facebook.
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