Justin Timberlake has put his name to a new men’s fragrance called Play, made by Givenchy. As far as we’re aware, it’s the first perfume (or “man-scent” as the LA Times describes it) to come in a bottle shaped like an MP3 player. Why? Because MP3 players are “quintessential objects of modernity and style that have become both everyday objects and icons of our era”. And this, apparently, is “a perfume for a man who is in touch with his era and ready to live his emotions to the full”. Quite.

EarPods and phone

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