Orange UK has launched a £5 million marketing campaign for its new Monkey mobile music service, working with partners Channel 4 and Universal Music Group on a cross-platform promosplurge (the technical term). Much of which seems to involve La Roux in some form. The TV ads will take the form of fake weather forecasts reporting on music trends across the UK – but based on real data from what Monkey users are listening to, and updated every couple of weeks. But most intriguing is the promise of “the UK’s first multi-artist holographic gig across five locations in the UK”. More details to come on that one.
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