Next week EMI will launch a new brand – Now That’s What I Call Music – which will involve selling CDs in a new range of mainstream retailers. In the US, this means Starbucks, 7-Eleven and Blockbuster among other chains, with the digitally-remastered Beatles albums due to be first for the new treatment. “It will allow us to reach the everyday places people shop,” says EMI’s Bill Gagnon. “We’re bringing the music to where they are.” He suggests that only “pretty significant project” albums will be used for the promotions.

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