Forget Dr Dre and his branded headphones. Now Lady Gaga has got in on the act, albeit through a deal with Monster, the same company responsible for Dre’s earcans.They’re launching Heartbeats by Lady Gaga, which promise to “deliver all the music the artist intended you to hear, with an incredible sonic clarity, pounding bass, and all the power demanded by today’s music”.Which is nice. But not as good as the actual publicity quote from Gaga herself, which is worth reproducing in full:”In the deepest hour of the night, I confess to myself three things; I would die if I was forbidden to write, forbidden to love, or forbidden to fashion. Heartbeats embody the trinity of my human-being, with one additional vow: that SOUND matters. Wear heartbeats, love each other, and celebrate the art and lifestyle of music.”That means a “multi-faceted, glossy surface and high-tech build materials, with a jewel-inspired earpiece cosmetic”. Three different versions will be available, depending on what colour earpiece and body you want. And yes, if you’re wondering, the supplied cable is “specially designed, stylish and tangle-free”.Here’s an ear close-up. You couldn’t buy this styling for a fiver on Deptford Market…

EarPods and phone

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