Pixie Lott gets livestreaming Euro album launch


Today sees the launch of Pixie Lott’s debut album, through UMG subsidiary Mercury Music Group. She’s flying out to Berlin with 200 “fans, friends and family” for a private launch gig, which is pretty old-skool. However, the whole shebang is being livestreamed.You can see it here. It’ll take in the journey to and from Berlin, while also following Lott to her gig tonight at the HMV Forum venue in London. Facebook and Twitter feeds have been tied in, letting fans chat about the live-stream, feeding their comments back to those social networks.Mercury is working with Livestream on the event – one of the companies offering this kind of technology to bands and brands (Ustream is another, which has recently been working with Facebook). The Pixie Lott campaign is a good example of this marriage of live video and social networking, anyway.Whether fans who didn’t win a ticket will want to watch fans who did jet off to Berlin is another question, but the ability to watch three songs live should soften the blow.

Written by: Music Ally