Here’s a worrying sentence for anyone who takes digital growth for granted: “Digital is not just maturing, it may be getting stuck in a rut”. That’s from a Billboard analysis of US digital sales, which reports that the traditional mid-year slowdown is deeper than that of previous years – weekly sales in August were down 16-20% on February, compared to down 6-11% last year. It also reports that ringtones are still slumping, variable pricing hasn’t increased album sales, and analysis of WMG’s recent financials shows “sequential growth in digital revenue has slowed to a crawl”. Ouch.
Are US digital music sales stagnating?
