Last.fm is to take over four of CBS’ HD broadcast stations in the US: in New York, LA, Chicago and San Francisco. The radio stations will broadcast a mix of music based on the weekly charts on the Last.fm website, along with live performances and interviews from dedicated studios in New York.The new station (all four get the same mix) will also be accessible through the Last.fm website, as well as CBS Radio and Yahoo Music. “It is the flip side of what usually happens,” CBSi Music Group boss David Goodman tells PaidContent. “In most cases, a media property becomes a website last, but in this case, it’s a site that becomes an over-the-air property.”This isn’t just about a nifty way to get music mixes for HD radio stations, though. It’s all about raising Last.fm’s profile in the US, as Goodman admits. “Its peers have been more aggressive and HD radio is a good platform to help get that started.”
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