With the refund policy for Michael Jackson’s This Is It concerts well underway, we haven’t heard yet just how many fans chose to get commemorative tickets instead of their money back. Even so, AEG Live has other irons in the fire when it comes to recouping its investment in the late singer.It’s just released the trailer for the official Michael Jackson’s This Is It movie, which can be watched online at the official site. Based on more than 100 hours of backstage footage from his rehearsals for the planned run of gigs at London’s O2, it’s getting a cinematic release next month, plus a DVD version.There’s also a dash of Web 2.0 marketing around it via a ‘fan mosaic’, with fans being invited to upload their photos for inclusion in the promotional artwork for the release. Thankfully, this is one element of the post-death promotional push that’s not being charged for.
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