New data from video analytics firm TubeMogul shows that Universal Music Group is still the most popular ”creator” on YouTube, racking up more than 8.5 billion total views. Sony Music Entertainment is second with 6.7 billion, followed by Hollywood Records (1.3 billion), EMI (1.2 billion) and WMG (1 billion). All in all, music creators account for 76% of the views of videos that appeared in YouTube’s Top 25 chart.

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