
Dance label Get Physical is the latest to hit the App Store, with an iPhone app that offers up a compilation of tunes from its seven years of existence. However, it’s interactive – users can mix the songs together while adding effects (the obligatory loop/filter/flange/delay) to create their own DJ set. It’s a neat example of how an independent label can use iPhone for marketing purposes in a more imaginative way. And make some money from it too.