Mobile developer Artificial Life has announced that it’s making an official iPhone game to tie in with Robbie Williams’ new album. While it will feature music from the album, the actual game seems loosely tied to Williams at best – it’s a 3D rally driving title. Which given the company already makes racing games based on other brands – BMW for instance – makes it sound like a reskin with a pop star slapped on top. Which works pretty well for Artificial Life, but whether it will sell more copies of Robbie’s album remains to be seen.

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