iPhone developer Tapulous has seen its Tap Tap Revenge games downloaded more than 15 million times, and while it has a healthy business in premium spin-offs, the majority of those downloads are still free. However, the company has announced an exclusive partnership with mobile advertising firm AdMob, which will supply it with display advertising, but also work with Tapulous on new advertising format. The news comes ahead of the release of Tap Tap Revenge 3, as well as new game Riddim Ribbon.

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