Spending on internet-based advertising increased by 4.6% during the first half of 2009 to £1.752bn. TV advertising stood at £1.6bn, down from £1.9bn year-on-year. The growth in online advertising also occurred despite the entire advertising sector declining by 16.6% during the first half of 2009. Technology companies invested the most in online ads, constituting 19% of the overall market, second was telecoms, followed by finance and then entertainment and media.

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