French indie label The Hours has launched a climate change campaign involving the distribution of a free MP3 track, which aims to notch up 50 million downloads and streams. It’s a rewritten version of Midnight Oil’s Beds Are Burning, featuring more than 60 stars including Lily Allen, Duran Duran, Fergie, Mark Ronson, Bob Geldof and Youssou N”Dour. It’s part of the global “tck tck tck” campaign, with every stream or download of the song being counted as a digital signature for a petition to be presented at the UN Climate Change Summit in Copenhagen.
French indie label The Hours has launched a climate change campaign
