Spotify plans to take the wrappers off some of its usage data tonight, at an event in Edinburgh hosted by the Scottish Society of Computing and Law. Director of content Niklas Ivarsson will take the stage with Will Page of PRS for Music to dish data on who is using Spotify in the UK broken down by age and gender, as well as how they are using it – demand curves for Spotify tracks contrasted with Page’s work on how music consumption patterns fit into Chris Anderson’s Long Tail theory.The demographics part should be interesting – it may dispel (or confirm) rumours that Spotify has been attracting so-called 50 Quid Man, and thus cannibalising CD sales. Or, more positively, Ivarsson may produce stats to show that the opposite is the case, and Spotify is putting a dent into illegal P2P use.
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Tools: Kaiber
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