UK newspaper The Times has come up with a new spin on music giveaways. Tomorrow’s edition claims to be the first ever to give away a complete album on iTunes.Its magazine supplement will have an iTunes card, allowing readers to download five tracks from the band’s new live album – which isn’t out until 26th October – and five of their classic hits (including Losing My Religion and Man On The Moon).Newspapers have been keen to use music as a promotional tool in recent times, although more often with bundled CDs rather than digital downloads. The Times is launching a microsite too featuring band interviews. It’s part of a wider iTunes promotion – more free tracks from other artists will be given away with the paper over the course of next week.
Tomorrow’s Times newspaper comes with REM digital music
