Indie label group [PIAS] Entertainment has launched a new pan-European digital marketing agency, with the logical title of [PIAS] Digital Marketing. The five-person team will provide artists with a range of services, from campaign strategy and mobile marketing through to data management and performance metrics. The new division is working with Silence Media and SoundCloud on the technology side, while artists including Tiesto, Placebo, The Temper Trap and Thomas Dybdahl have already signed up as clients. “Rather than focussing purely on an album product cycle, we seek to work with all elements of an artist’s activities, such as live and merchandise,” says newly appointed digital marketing manager Darren Hemmings.
Source: Press Release
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