UK streaming service we7 has announced its latest two pre-release listening parties, both of which are with big media firms. The company is hosting a stream of Taio Cruz’s new album Rokstarr on The Sun’s website, while it’s teamed with Global Radio for the premiere of Shakira’s new album She Wolf. In the latter case, a dedicated widget appeared on the websites of four Global Radio stations, including The Big Top 40 Show, Capital, Heart South Devon and Trent FM. It’s more signs of we7’s strategy to grow its user base through partnerships, as well as through its own site.
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