Dying clearly is no impediment to a cross-platform multimedia promotion splurge. Michael Jackson has a new single, called This Is It – tying in with the DVD-of-the-ill-fated-gigs of the same name. It’s debuted online, and is available to stream via the official Michael Jackson site, as well as on MySpace. Why is it being streamed and not sold? Well, it’s to promote that movie and DVD, which AEG is hoping will claw back some of its investment in the cancelled gigs.

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