Mobile games publisher I-play has taken to Twitter to promote its new iPhone game Hip Hop All Star. Fans are invited to tweet an advert for the promotion, after which they can get a free download of a track from the game featuring Kid Cudi and Busta Rhymes. It’s not the first time this kind of viral campaign has been used for music though – earlier this year Travis Barker and DJ-AM offered a free MP3 mixtape using a similar mechanic.

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