Of course, Janus Friis and Niklas Zennstrom didn’t just develop Skype – they were also behind P2P client Kazaa. So raise an eyebrow at the news that they are now developing a subscription-based streaming music service called Rdio, which will be browser-based and also accessible from mobile handsets.”We have watched many ad-supported music businesses come and go,” says Friis, in an interview with Bloomberg. “We felt the time was right to revisit this space, this time with a compelling offering and a sustainable subscription model.”No licensing deals have been signed yet, and there’s no details on pricing. “The idea is to create a subscription streaming service that’s between desktop and mobile,” says CEO Drew Larner. “For someone who’s interested on a subscription basis, the notion of ownership becomes less important than the idea of streaming on- demand.”The US is shaping up as an intriguing battle next year between Spotify, MySpace Music, Pandora, Rdio and their streaming rivals. And what’s interesting is the shift towards subscription again…

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