Buddy Media Platform is a new tool designed for brand marketers and PR people, which could be useful for music industry types too. It helps create, manage and track social campaigns on Facebook and Twitter, with other social networks to be added in the near future. That includes creating and updating Facebook pages, tracking Twitter buzz around particular brands (or bands), and getting analytics on how many people are clicking through from tweets. The Facebook features look particularly useful, since they’re based around building Facebook Pages that are visually appealing.

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