Shazam set to get more holistic

Music discovery service Shazam recently took investment from Kleiner Perkins Caufield & Byers’ iFund – the first European startup to do so. iFund manager Matt Murphy has been talking to Billboard about the investment, saying Shazam stood out because of its consistent popularity on iPhone since the App Store’s launch last year. “As much as anything, they defined a widely used use case that people are loyal to,” he says. So what will Shazam be doing with its new backing from Silicon Valley? “It’s basically getting into a more holistic experience around music. Broader forms of discovery, recommendation, music management and even moving beyond music into all different forms of entertainment.”