Viacom CEO Philippe Dauman has defended the sales figures of its MTV subsidiary’s The Beatles: Rock Band console game, but admitted more work needs to be done to turn the main Rock Band franchise into a cash cow for the company. “The economics of our Rock Band franchise are improving, though not as quickly as we’d like,” he says. This, despite the fact that the Beatles game has outsold Guitar Hero 5 since both games launched.
Viacom boss keen for Rock Band to improve its profitability
