A cadre of UK independent labels has teamed up to launch IMU, a collective to market artists and content to brands for use in marketing campaigns. IMU represents Moshi Moshi, Wichita, Because and Bella Union and has been established to meet the needs of marketers who need to access a wide range of content with which to engage fans on social networks. IMU will be headed up by Ruth Clarke, formerly of Cake and Independents United.

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