Sinik joins the augmented reality bandwagon

We wrote about the clutch of artists experimenting with augmented reality technology in a recent Report, and now there’s one more for the list. Universal Music France act Sinik will have images in the booklet for its next album that, when placed in front of a webcam, launch AR videos. “This is a great tool to enhance the relationship with fans,” says Mercury MD Olivier Nusse, predicting that AR tech could spread to posters and t-shirts. French firm Total Immersion is behind this project. Source: Billboard