News

Pandora boss: ‘To be attractive to advertisers you have to have scale’


Tags:

Pandora founder Tim Westergren is the latest industry exec to chip in for our Can Music Be Free? week on the blog. He says the company is still keen to get statutory central licences to offset its current punishing licensing rates. And on the advertising side: “The big challenge in the ad space is that to be attractive to advertisers you have to have scale and it’s difficult to go from zero to scale because your ad capability can’t keep up with your growth. It’s a Catch 22…” He also welcomes the progress being made by Spotify and other startups. “Companies are coming along with different spins, different approaches and I’m rooting for them all.” Source: Music Ally Blog 

Like what you’ve read here? This is just a snippet from our subscription service.

Our subscribers get the most important digital music news and analysis delivered to them every morning and full reports every week plus access to a massive archive of data and previous reports.

For a free two week trial of Music Ally, sign up here. No strings attached – we promise!

Music Ally

Read More: News
Leave a Reply

(All fields required)