With the flop of their Bacardi spam-yer-mates digital EP having been laid quietly to rest, Groove Armada are trying something different to promote their new full-length album. They’re playing a gig in Sony’s virtual world PlayStation Home. It takes place tonight, and Groove Armada have a zone in the world too offering streaming videos, a mini-game and prizes for visitors. Virtual pop gigs feel a bit 2006, but it will be interesting to see how Home copes with the event if it’s popular. Source: Distorted-Loop

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