Fiat has signed up as the first sponsor of MySpace Music in the UK, following its launch earlier this morning (see Stop Press email that we sent earlier). Fiat will be promoting its new Punto Evo car on the service, and New Media Age suggests MySpace is targeting 130 million page impressions from its first six weeks in the UK. Meanwhile, rival we7 has welcomed the UK launch, with CEO Steve Purdham telling Music Ally that “It’s great it’s launched at last in the UK, the more legal music is accessible the more I think it stimulates the markets (music and advertising), and that can make this actually easier.” Meanwhile, MySpace Music boss Courtney Holt has been reminiscing about his love of UK post-punk. “Bands like The Jam, Wire, Buzzcocks, and Joy Division got me through high school, and The Fall were probably my favorite group growing up,” he wrote in a blog post last night. Source: New Media Age
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