Kanye? Schmanye! Country star Taylor Swift has been digging out more gold via a partnership with US cable giant Comcast, which is launching a dedicated video-on-demand collection of her songs. It includes music videos, behind-the-scenes clips, and the recent episode of Saturday Night Live that she hosted. “Taylor Swift is hugely popular on demand, consistently having the top-performing music videos on the service,” says Comcast senior VP and GM of video and entertainment Derek Harrar. She joins existing partnerships with Green Day and U2 for Comcast, which says music is racking up 50-60 million on-demand views a month on its network. Source: Billboard
Taylor Swift teams with Comcast for video-on-demand service
