Since news broke that Apple was buying streaming music startup Lala, various journalists and commentators have been trying to work out how much the company paid. All Things Digital cites multiple sources as saying the price was $80 million, but TechCrunch’s entirely separate multiple sources say it was nearer to $17 million. Both agree, however, that the deal is less about turning iTunes into a cloud-based streaming music service, and more about Lala’s personnel. “LaLa was acquired mostly for the star engineering team and the awesome recent Google deal more than for the product,” says TechCrunch. “Lala’s real asset was its technology team: In the end, Apple bought the company to get its hands on its engineers,” agrees All Things Digital. Source: All Things Digital Source: TechCrunch

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