EMI has become the second major label to sign a licensing deal with ad-supported music downloads firm Guvera, following Universal Music Group last month. The commpany plans to offer free downloads funded by brands. The startup has also inked a deal with independent digital distributor IODA for its service, which is due to launch in February in the US. “Brands increasingly recognize how powerful our artists’ music can be in creating strong, emotional connections with consumers,” says EMI’s global head of digital business development Mark Piibe. “We believe Guvera’s approach can offer a compelling experience for fans and new revenue opportunities for our artists.” Source: Digital Media Wire 

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