Vevo CEO Rio Caraeff says the newly-launched service won’t be adding e-commerce any time soon. “I don’t think consumers want to own music videos,” he tells PaidContent. “We’re not going to be selling music videos.” However, he does say that the company is looking beyond video to other types of music content. “We will want to build new experiences on top of the experience we started with. We won’t stray from music but it is possible that we’ll do things other than video.” Could Vevo ultimately end up as a streaming music service to rival the likes of Spotify and MySpace Music?
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