Mobile firm Moderati says that the Vitaminwater Sound Lab app it released a couple of weeks ago has already been downloaded 250,000 times from the iPhone App Store. The app features 50 Cent, and lets people remix his Baby By Me single. In that two weeks, more than a million remixes have been uploaded by users of the app. “Clearly people’s passion for vitaminwater and for 50’s music were the perfect combination to take this app to number one,” says Coca-Cola’s marketing man (it makes the drink that’s sponsoring the app). We sense Fiddy may be what’s sparking the passion rather than bubbly water. Source: Mobile Entertainment

EarPods and phone

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