EMI has announced that it’s buying Loudclothing.com, a UK-based seller of band t-shirts and other merchandise. Founder Nic Wastell will move to a role as EMI’s European VP of merchandise, with the label saying the deal is about “combining the great team and assets of Loudclothing.com with rights from Live Nation and AEG Live” – companies it’s already working with on this side of the business. The acquisition was first mooted back in August (Daily Bulletin, 24-Aug-09). Source: PaidContent
EMI buys UK merch firm
