Forrester Research has unveiled its latest research on the digital music market, with a report based on surveys of 13,000 European and 4,600 American consumers. It finds that Europeans engage with digital music more than Americans do, ripping CDs, watching music videos online, visiting artist pages on social networks and listening to music on their phones. But less than 10% of them actually buy music downloads. By contrast, Americans are less engaged with the other forms of digital music, but three times as many of them buy downloads. Link

EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *