Apple buys mobile ad network Quattro Wireless

The mobile advertising market is hotting up, following Google’s announcement that it was buying mobile ad network AdMob for $750 million last November. Apple was rumoured to be in the running for that deal, but now it’s made its move by buying rival Quattro Wireless for a reported $275 million instead. A formal announcement of the deal is expected today, but speculation is already buzzing about what it will mean for developers of ad-supported apps for iPhone and iPod touch. Will they be forced to use Quattro’s ad units, or will they be able to continue using AdMob or other ad networks? Music app developers will be following the fallout with interest. Source: All Things Digital

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