The latest band to launch a viral Twitter promotion is Pearl Jam, which is letting fans download a free MP3 of `Just Breathe’ from their latest album if they sign up to post a marketing tweet about it. By taking part, fans automatically follow the @pearljam account on Twitter, if they aren’t already. The promotion is the work of digital media agency Culture Jam, which works with artists and brands on similar micro-blogging marketing campaigns. Link

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Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

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